NET-A-PORTER × Jacky Tsai — Lunar New Year in AR

29th Jan 2022

For Lunar New Year 2022, NET-A-PORTER partnered with Jacky Tsai on an augmented-reality experience that brought his tiger imagery into the world of festive gifting. A printed collaboration card accompanied the gift box, inviting recipients to open an Instagram AR filter and discover the artwork through their phone camera.

By pointing the camera at the NET-A-PORTER logo, users could reveal a scene of a tiger, flowering trees, floating lanterns and vivid lotus motifs layered over their surroundings. Shared through Instagram Stories, the experience transformed the familiar black box into an interactive encounter between a physical object and moving digital imagery. The photographs and recordings shown here document the filter as it appeared during the 2022 campaign.

Artwork by Jacky Tsai. AR filter created exclusively for NET-A-PORTER by ZHEN.