In 2020, La Mer invited Jacky Tsai to reimagine the iconic Crème de la Mer jar. The limited-edition design brings his distinctive dialogue between Eastern imagery and Western pop sensibility to the brand’s marine world, extending the artwork across the jar and its presentation packaging.
Sea Wonder — La Mer’s campaign for the Jacky Tsai limited edition.
A Sea of Inspiration
Inspired by La Mer’s founding story, Tsai created a narrative of discovery, renewal and hope. A young woman’s journey through the ocean unfolds among sea kelp, water and light. The rhythms of sound, light and water echo the story of the brand’s Miracle Broth, translating its marine inspiration into the artist’s richly layered visual language.
The collaboration’s marine imagery, from the jar and box to its accompanying presentation materials.
From Artwork to Packaging
Deep blue provides the setting for coral, sea life and cloud-like forms in contrasting colours. These details travel around the box and continue into the unfolding presentation, allowing the composition to be discovered from different angles. Seen against the sea, the packaging connects the collaboration’s imagined underwater world with the landscape that inspired it.
The limited-edition box and Sea of Inspiration presentation.
The unfolded presentation reveals the marine composition across its interior panels.
