Jacky Tsai Appointed Chief Art Consultant of MG
A Two-Year Strategic Partnership Exploring the Future of Art and Mobility

25th Jun 2026
Global

MG has appointed contemporary artist Jacky Tsai as its Chief Art Consultant, marking a significant milestone in the brand's creative evolution.

The appointment launches a two-year strategic partnership, bringing together MG's global vision for mobility and Tsai's internationally recognised artistic practice. Together, they will explore how contemporary art can become an integral part of automotive culture, public engagement and future mobility.

Throughout the partnership, Tsai will contribute to MG's long-term creative direction through a series of artistic initiatives, including concept development, public art projects, limited editions, international campaigns and interdisciplinary collaborations. The partnership reflects a shared ambition to transform the automobile into more than a means of transportation — positioning it as a cultural platform capable of inspiring dialogue, creativity and human connection.

Known for bringing his artistic language to cruise ships, trains, rockets and public spaces, Tsai continues to expand his exploration of how art can exist beyond museums and become part of everyday life.

"For me, this partnership is about expanding the role of art in contemporary life. Just as architecture, fashion and public spaces can become artistic canvases, I believe the automobile can also become a moving cultural icon — connecting people, cities and ideas through creativity." — Jacky Tsai