Jacky Tsai × Bulgari — Rose Goldea Limited Edition
Limited Edition by Jacky Tsai

01st Oct 2018
London

October 2018 saw Tsai join forces with world-renowned Italian jeweller and luxury items brand Bulgari to create a limited edition bottle for its iconic Rose Goldea perfume.

Tsai developed an exclusive design for the collaboration, which marked the second anniversary of the popular fragrance line.

Taking into account the youthful liveliness of the scent, Tsai conceived a refreshing visual display of vivid blooms and delicate artistry to create his unique piece for the packaging. In his signature Pop Art style of floral and Asian motifs, a garden of roses – the key note of the fragrance – appears in vibrant hues of pink, yellow, blue and red. As an added nod to the House, the distinguishable Bulgari serpent weaves around the floral display to form a decorative border.

No stranger to including inventive facades in his artworks, Tsai incorporates the silhouette of a woman’s face at the top of the piece – a tribute to the Roman goddess whose magic garden inspired the scent.

Rose Goldea has become one of Bulgari’s most sought-after perfumes since its release in 2016. Described as being “subtle, feminine, seductive, sensual and passionate”, Tsai wanted to exemplify this with his inspirational design.

The Korean campaign

The limited edition also featured in a Korean campaign with actress Kang So-ra (강소라). In its November 2018 feature, ELLE Korea highlighted the meeting of Tsai’s colourful Pop Art design and the actress’s campaign imagery, bringing the illustrated bottle into a setting of roses and rose petals.

Rose Goldea Limited Edition — campaign imagery, 2018.

The floral setting echoes the roses in Jacky Tsai’s bottle design.

Read the original ELLE Korea feature · 20 November 2018