Budweiser × Shanghai Tang × Jacky Tsai

26th Jan 2024

In January 2024, Shanghai Tang joined Budweiser for a Year of the Dragon fashion presentation on the banks of Shanghai’s Suzhou Creek, featuring garments from its collaboration with Jacky Tsai. The presentation formed part of Shanghai Tang’s 30th-anniversary celebrations.

Tsai’s floral dragon imagery appeared across contemporary Chinese silhouettes, from Tang jackets to flowing capes. Red and gold looks were complemented by black pieces with violet dragon motifs, bringing the intricate artwork into the texture and movement of clothing.

The floral dragon also featured in the show’s visual setting, with models moving among digital LED displays. The campaign photographs and accompanying films document the collection and its presentation, extending the imagery from garments into the surrounding space.